When it comes to discovering the next generation of bathroom design, ISH 2025 in Frankfurt, Germany is the most important event of the year. For global buyers in the sanitary ware and hospitality project industry, this trade show is where trends meet sourcing opportunities—and where smart decisions start.
Whether you’re developing a line of smart bidet toilets for wellness resorts, outfitting an apartment complex with ceramic wall-hung toilets, or looking for customizable bathroom vanities with LED mirrors for boutique hotels, ISH 2025 offers the perfect platform to find manufacturers, partners, and ideas.
Why ISH 2025 Is the Global Hub for Bathroom Innovation
Held every two years, ISH (Internationale Sanitär- und Heizungsmesse) brings together thousands of exhibitors and tens of thousands of international buyers, architects, and contractors. But what sets ISH 2025 apart is its focus on:
- Sustainable design with water-saving and energy-efficient products
- Smart connectivity in sanitary ware, from touchless flushes to AI-integrated bidets
- Modular and customizable bathroom solutions suited for hospitality, residential, and wellness sectors
This year, many brands are launching low flush toilet systems, bulk-order ceramic basins for hotels, and ODM-friendly vanity cabinets designed with flexibility in mind.
5 German Sanitary Ware Brands to Explore at ISH 2025
Germany is home to some of the world’s most respected sanitary ware manufacturers. These five brands stand out in 2025 for their innovation, design quality, and market relevance:
1. Laufen Bathrooms
Though based in Switzerland, Laufen operates key design and engineering units in Germany. Their SaphirKeramik range offers ultra-thin ceramic washbasins with high durability and sculptural aesthetics—ideal for high-end hospitality bathrooms.
2. Keramag (Geberit Group)
Known for robust German engineering, Keramag’s Rimfree® toilets offer easy cleaning and water efficiency. Perfect for large hotel or healthcare projects.
3. Steinberg
A boutique-style brand with an emphasis on design-forward ceramic basins and minimalist bathroom fittings. Their products pair well with custom bathroom vanities with LED mirror integrations.
4. Viega
A master of invisible innovation. Viega is renowned for its in-wall flushing systems and concealed cisterns, often used in wall-hung toilet installations.
5. Emco Bath
Offering both function and flair, Emco specializes in illuminated mirror cabinets and vanity systems, with customization options suitable for large-scale residential and hotel projects.
What’s New: Comparing Traditional vs. ISH 2025 Bathroom Products
Buyers attending ISH aren’t just looking for new shapes—they’re sourcing next-generation sanitary ware that performs better, looks better, and installs smarter.
| Feature | Traditional Sanitary Ware | ISH 2025 Innovations |
|---|---|---|
| Water Usage | 6–9 L per flush | 3.5–4.5 L dual flush / sensor-activated |
| Design Aesthetic | Glossy white, standard forms | Matte textures, rimless edges, sculptural shapes |
| Technology | Manual flush, no integration | AI bidet, heated seats, auto-cleaning, app controls |
| OEM/ODM Options | Limited or none | Strong OEM/ODM support with fast sample turnaround |
| Applications | Residential, economy housing | Luxury hotels, wellness spas, upscale residences |
If you’re managing a large-scale hotel construction or furnishing a residential development, ISH 2025 offers suppliers that go beyond just product—they offer full OEM customization and production at scale.
Making Sourcing Strategic (Without Feeling Overwhelmed)
With over 2,000 booths to explore, it’s easy to feel lost at ISH. But experienced buyers follow a sourcing strategy rooted in clarity and focus.
For example, before arriving at the show, buyers often pre-filter suppliers using specific phrases like:
- ceramic wall-hung toilet supplier Germany
- smart bidet toilet manufacturer ISH 2025
- bulk order hotel ceramic basins Frankfurt
- customizable bathroom vanities with LED mirror
- low flush toilet OEM production Europe
These aren’t just search terms—they’re your compass for finding booths that align with your sourcing goals.
Once you arrive, don’t just collect catalogs—start conversations. Key things to confirm:
- Do they offer OEM or ODM manufacturing?
- What are their minimum order quantities for custom lines?
- Can they provide CE, ISO, WRAS certifications?
- What are their lead times for production and shipping?
Some manufacturers even offer private label sanitary ware, ready for branding, which is ideal for startups or boutique hotel developers.
FAQ: What Buyers Want to Know
What are the biggest product trends at ISH 2025?
Expect to see smart toilets with bidet functions, wall-hung ceramic toilets, eco-glazed washbasins, and bathroom mirrors with integrated smart features.
Can small businesses or boutique hotels source directly at ISH?
Absolutely. Many exhibitors offer flexible MOQ and OEM/ODM development, ideal for small chains or designers.
How do I find certified sanitary ware manufacturers at the show?
Use the ISH exhibitor platform and search using terms like “WRAS certified toilet” or “CE certified ceramic basin.” Ask for documentation at the booth.
What’s the typical lead time for a custom sanitary ware order after ISH?
For most OEM orders, expect 45–70 days, depending on product complexity and production location.
Turning ISH Inspiration into Sourcing Success
Sourcing at ISH 2025 is more than a shopping trip—it’s a strategic investment in product quality, brand positioning, and supply reliability. From smart bidet toilet manufacturers to low flush toilet OEM production in Europe, this is where tomorrow’s bathroom trends become today’s business opportunities.
And if you’re considering a trusted OEM or ODM sanitary ware partner beyond Europe, there are highly capable factories in Asia. Danube, for example, is a China-based manufacturer specializing in ceramic toilets, intelligent bidets, wall-hung basins, bathroom vanities, and LED smart mirrors. With experience in serving global architectural, hotel, and real estate projects, Danube supports custom sanitary ware development from concept to container.