Held in Frankfurt, Germany, every two years, the ISH trade fair is widely regarded as the global stage for cutting-edge bathroom innovations. And in 2025, smart bathroom products took center stage—no longer futuristic novelties, but fully functional, design-forward solutions already entering commercial, hotel, and residential spaces.
This year, we witnessed a dramatic evolution in how technology integrates with bathroom design. From AI-powered toilets and auto-defogging mirrors to humidity-sensitive air control systems, these innovations are redefining what a “smart bathroom” really means.
1. AI Smart Toilets: Designed to Understand the User
Leading brands from Italy and South Korea unveiled a new generation of AI-enabled smart toilets at ISH 2025. These models offer automatic lid sensors, heated seats, customizable wash settings, and even adaptive algorithms that learn user habits for a personalized experience.
For luxury hotel projects, these personalized smart toilet systems provide next-level comfort, combining hygiene, efficiency, and intuitive technology.
2. Smart Mirrors with Auto-Defogging: Morning Routines Reimagined
Bathroom mirrors got a serious upgrade this year. Some of the most buzzed-about models now feature auto-dimming LED lights, fog-resistant surfaces, built-in Bluetooth speakers, and even voice assistance.
These multi-functional bathroom mirrors not only improve functionality but also enhance the overall ambiance, especially in high-end residential and boutique hospitality settings.
3. Touchless Smart Washbasins: Perfect for Public Spaces
Post-pandemic, contactless technology is no longer optional—it’s expected. One standout at ISH 2025 was a smart washbasin equipped with facial recognition, temperature-sensitive water flow, and automatic soap dispensing.
This hands-free washbasin system is particularly well-suited for airports, hospitals, and office buildings, combining hygiene with a seamless user experience.
4. Thermostatic Smart Showers: Luxury Meets Sustainability
Brands from Germany and France launched new app-controlled thermostatic shower systems that let users pre-set water temperature, flow patterns, and track usage metrics in real-time.
Ideal for green building certifications and commercial construction, these energy-efficient smart shower solutions are gaining popularity among developers and architects alike.
5. Multi-Functional Smart Vanities: Storage Meets Technology
Bathroom vanities are evolving, too. At ISH 2025, several manufacturers debuted vanities equipped with motion-activated lighting, wireless charging, fragrance diffusers, and even UV sterilization for towels and grooming tools.
Perfect for luxury homes and wellness-focused spaces, these integrated smart vanities blend tech with aesthetics and functionality.
6. Smart Toilet Seats: A Quick Retrofit for Aging Bathrooms
Don’t want to replace an entire toilet to enjoy smart features? Many brands introduced modular smart toilet seats this year, which include seat heating, auto-cleaning functions, and remote controls.
These cost-effective toilet seat upgrades are ideal for hotels or renovation projects with limited budgets.
7. Intelligent Air Control Systems: Bathrooms That Breathe
Humidity and odor are two major pain points in bathrooms. That’s why this year’s ISH introduced sensor-based air quality systems that detect humidity, temperature, and air quality, then automatically activate ventilation.
These hidden bathroom ventilation systems are especially useful in windowless bathrooms and properties in humid climates, making them a valuable asset for commercial and hotel environments.
✅ Comparison Table: Which Smart Product Fits Your Project?
| Product Type | Key Smart Features | Best Use Cases | Unique Advantages |
|---|---|---|---|
| AI Smart Toilet | Auto lid, heated seat, adaptive wash | Luxury hotels, upscale homes | Personalized experience, water- and energy-saving |
| Smart Mirror | Auto-defog, LED lighting, voice assistant | Boutique hotels, modern homes | Enhances routines with tech & design |
| Smart Washbasin System | Facial recognition, auto soap & water control | Hospitals, airports, offices | Hands-free hygiene, streamlined flow |
| Thermostatic Shower | App presets, water tracking | Green-certified buildings, condos | Water usage visibility, sustainable design |
| Smart Vanity | Wireless charging, UV disinfection, fragrance | Luxury homes, beauty spaces | Multi-functional and visually appealing |
| Smart Toilet Seat | Heated seat, auto wash, remote control | Budget hotels, retrofit projects | Smart upgrade without replacing entire unit |
| Air Control System | Humidity sensors, auto-ventilation | Windowless bathrooms, hotels | Discreet installation, low maintenance |
🌍 5 Innovative Smart Bathroom Brands at ISH 2025
1. Catalano (Italy)
Known for its ultra-thin ceramics and artistic design, Catalano’s new AI-integrated toilets combine luxury with intuitive functionality.
2. Roca Smart (Spain)
Roca introduced vanities featuring wireless charging, motion-sensor lights, and UV sterilization—tailored for urban dwellers seeking seamless smart upgrades.
3. TOTO Neorest X (Japan)
This series takes smart toilets to the next level with AI-driven self-learning modes that remember and adapt to each user’s preferences.
4. Ideal SmartLine (Germany)
Ideal Standard launched its green-focused SmartLine, compatible with LEED and BREEAM, making it a favorite among eco-conscious developers.
5. VitrA Connect (Turkey)
With a focus on IoT integration, VitrA’s smart suites connect to centralized home systems, catering to demand in the Middle East and Eastern Europe.
❓ Frequently Asked Questions (FAQ)
Q1: Are smart toilets difficult to maintain?
Not really. Most smart toilets today feature modular designs that allow easy access to key components. Scheduled maintenance ensures long-term reliability.
Q2: Can I upgrade an existing bathroom to a smart one?
Yes. Upgrades can be as simple as installing a smart toilet seat or mirror. Many products are modular and designed to fit standard fixtures.
Q3: Do smart mirrors require professional installation?
Not necessarily. Many come in plug-and-play formats, with options for wall-mounted or recessed installations.
Q4: Are smart bathroom products energy efficient?
Absolutely. Most offer features like low-energy standby modes, water usage monitoring, and programmable timers to support sustainability goals.
🛠 Conclusion: Elevate Your Projects with Tailored OEM/ODM Solutions
ISH 2025 made one thing crystal clear: smart bathroom solutions are no longer optional—they’re becoming the industry standard. Whether you’re developing luxury apartments, boutique hotels, or LEED-certified buildings, today’s bathroom tech must be functional, user-friendly, and future-proof.
Danube is a specialized bathroom product manufacturer based in China, offering OEM and ODM services for ceramic toilets, basins, bathroom vanities, smart toilets, and smart mirrors. We support global projects with custom solutions tailored to regional regulations, water usage standards, and installation formats.
Looking to launch or upgrade your smart bathroom product line? Let’s work together to create solutions that not only meet today’s standards—but anticipate tomorrow’s needs.
Want a downloadable PDF or product catalog? Contact us today. 📩