As the global building and hotel industries continue to evolve, so too do the trends in bathroom procurement. In 2025, there is a growing demand for products that emphasize sustainability, smart technology, and personalized design. Buyers in these sectors are becoming more focused on enhancing the user experience and environmental impact. Whether upgrading hotels or procuring products for large-scale building projects, understanding these latest trends and specific product models will help procurement professionals make more informed decisions.
This article will delve into the specific trends in bathroom procurement for the global building and hotel industries in 2025, including popular product types, brand preferences, and how to choose the right bathroom products for different target markets.
1. Sustainability & Environmental Considerations: Water-Saving Technologies and Green Materials
With increasing global environmental awareness, more and more building projects and hotels are prioritizing eco-friendly and energy-efficient products. In the bathroom sector, procurement professionals are focusing on products that reduce water consumption, use recyclable materials, and comply with green certifications.
Water-Saving Technologies and Eco-Friendly Product Trends in 2025:
- Water-saving toilets: Featuring dual flush and pressure-assisted flush technologies to reduce water usage per flush.
- Low-flow showerheads and faucets: Reduce water flow while maintaining a strong and effective water stream.
- Eco-friendly materials: Made from recyclable or sustainably sourced materials, such as FSC-certified wood and eco-friendly ceramics.
Popular Water-Saving Toilet Models:
- TOTO Neorest NX
- Features: Smart bidet functions, automatic flushing, heated seat, automatic lid, and integrated water-saving technology, ideal for luxury hotels.
- Trend: This product has become a popular choice globally due to its combination of eco-friendliness and advanced technology.
- Kohler Cimarron
- Features: Pressure-assisted flush and dual-flush design, with a water usage of 1.28 gallons (approximately 4.8L) per flush, meeting water-saving standards.
- Trend: A popular choice in regions with stringent environmental regulations like North America and Europe.

2. Smart Technology: Enhancing Guest Experience in the Bathroom
Smart technology is increasingly making its way into bathrooms, particularly in high-end hotels and luxury residences, where products like smart toilets, smart mirrors, and automatic temperature-controlled shower systems are becoming standard features. These products not only offer convenience but also provide a high-tech and comfortable experience for users.
Popular Smart Bathroom Products:
- Smart Toilets: Featuring automatic flushing, heated seats, UV self-cleaning, and more.
- Smart Mirrors: Integrated with LED lighting, touchscreens, Bluetooth speakers, and anti-fog technology.
- Smart Shower Systems: Automatic temperature and flow control, along with water-saving features.
Popular Smart Toilet Models:
- TOTO Neorest NX
- Features: Integrated smart bidet, automatic flushing, heated seat, self-cleaning, and UV light functions.
- Trend: A must-have in luxury hotels and residences, offering an unparalleled smart experience for guests.
- Kohler Veil Intelligent Toilet
- Features: Wireless remote control, automatic flushing, heated seat, and a sleek, modern design.
- Trend: Popular in modern hotels and new-build residential projects, providing a top-notch smart bathroom experience.
3. Personalization and Modular Design: Tailored Bathroom Solutions
As space optimization and personalized design continue to grow in demand, modular bathroom products and custom designs are becoming new industry trends. These products provide hotels and building projects with more flexible and practical solutions to meet the diverse needs of consumers and markets.
Modular Design Trends:
- Customizable bathroom vanities and storage solutions: These allow for tailored storage options and layout configurations.
- Modular bathroom accessories: Such as modular bathtubs, countertops, and washbasins, which can be customized to fit specific requirements.
- Compact designs: Suitable for space-limited urban buildings and hotels, maximizing every inch of space.
Popular Modular Bathroom Vanity Models:
- IKEA GODMORGON Series
- Features: Modular design with eco-friendly materials, flexible combinations for modern bathrooms.
- Trend: Popular for its simplicity, functionality, and affordability, making it ideal for mid to high-end markets.
- Duravit XSquare
- Features: A modern minimalist design using eco-friendly materials, with customizable options for different spaces.
- Trend: Perfect for high-end hotels and smart home projects, offering flexibility in design.

4. Global Brands and Market Preferences
Procurement preferences vary across regions due to local cultures, regulations, and market demands. Here’s a breakdown of specific product needs and popular brands in different regions.
Region | Demanded Products | Popular Brands |
---|---|---|
Europe | Water-saving toilets, eco-friendly products | Duravit, Roca, Villeroy & Boch |
North America | Smart toilets, water-saving faucets | Kohler, American Standard, TOTO |
Middle East | Luxurious design, large bathrooms | Grohe, Hansgrohe, VitrA |
Asia | Compact designs, smart products | TOTO, INAX, Roca |
Australia | Water-saving designs, modular bathrooms | Caroma, Methven, Reece |
Brand selection plays a crucial role in global procurement. High-quality brands often offer products tailored to local market needs while ensuring product reliability and long-term sustainability.
5. Direct Procurement from Manufacturers: Increasing Cost-Effectiveness
With the growing trend of OEM/ODM procurement, more hotel and building projects are purchasing bathroom products directly from manufacturers, particularly from China-based factories. This model not only reduces costs but also offers more customization options.
Benefits of Direct Procurement:
- Cost reduction: Eliminate middlemen and reduce procurement costs.
- Customization: Manufacturers can tailor products to meet specific project requirements, offering more design options.
- Quality control: Direct communication with manufacturers ensures products meet project specifications and quality standards.
Frequently Asked Questions (FAQ)
1. What are the popular water-saving toilet technologies in 2025 for hotels?
Water-saving toilets are becoming more common, especially those with dual flush systems, pressure-assisted flush technologies, and vacuum flush systems, which significantly reduce water consumption while maintaining excellent flushing performance.
2. Is investing in smart bathroom products worthwhile?
Yes, particularly for luxury hotels. Smart toilets, smart mirrors, and smart shower systems can significantly enhance the guest experience and boost a hotel’s competitive edge in the market.
3. How can I ensure the sustainability of bathroom products?
Choose products that are LEED and WaterSense certified, and focus on technologies that promote water-saving and energy-efficient features, while also ensuring the use of eco-friendly materials.
4. What are the benefits of purchasing bathroom products directly from manufacturers?
Direct procurement offers lower costs, greater customization flexibility, and ensures better quality control, making it an ideal choice for large building and hotel projects.
Conclusion
As we approach 2025, bathroom procurement trends in the global building and hotel industries are shifting towards smart technologies, sustainability, modular designs, and personalization. By selecting products like smart toilets, smart mirrors, water-saving toilets, and modular bathroom vanities, procurement professionals can meet the growing demands of the market while enhancing user experience, resource efficiency, and cost-effectiveness. Whether for hotel chains or large building projects, buyers should keep up with these trends to ensure their projects are innovative, sustainable, and competitive in the market.