A Comprehensive Guide for B2B Buyers
Table of Contents
- A Comprehensive Guide for B2B Buyers
- 1. Top Toilet Manufacturers in Asia
- 2. Top Toilet Manufacturers in Europe and North America
- 3. Top Toilet Manufacturers in South America
- 4. Top Toilet Manufacturers in the Middle East
- 5. Top Toilet Manufacturers in Southeast Asia
- 6. Comparative Analysis of Global Toilet Manufacturers
- Conclusion: Which Company Makes the Best Toilet?
When selecting toilets for bulk purchases, whether for retail chains, large-scale construction projects, or hotel renovations, it is essential to choose a reliable manufacturer that offers quality products, competitive prices, and efficient delivery. With a global market that includes many prominent manufacturers, it can be difficult to determine which company makes the best toilet. This article will provide a detailed comparison of toilet manufacturers from various regions, focusing on Asia, Europe, North America, South America, the Middle East, and Southeast Asia. We will also explore key factors such as raw material sourcing, labor costs, price competitiveness, and market potential.
By the end of this article, B2B buyers will have a clearer understanding of which toilet brands offer the best value for their procurement needs.
1. Top Toilet Manufacturers in Asia
Asia is a key hub for toilet manufacturing, known for its cost-effective production and continuous innovation. Below are three prominent toilet manufacturers in Asia:
TOTO (Japan)
TOTO is one of the most recognizable brands globally, known for its high-end smart toilets. It specializes in technology-driven innovations, such as self-cleaning systems, bidet functions, and water-saving technology. TOTO’s toilets are often at the higher end of the price spectrum, targeting premium markets globally.

- Key Features: Smart toilets, high-tech features, water-saving technologies.
- Strengths: Premium quality, technological leadership, eco-friendly features.
INAX (Japan)
INAX is another leading Japanese manufacturer, renowned for producing both traditional and modern toilets. The company is particularly known for its energy-efficient toilets and high-performance ceramics.

- Key Features: Compact toilets, advanced water-saving technologies, and high-quality ceramics.
- Strengths: Innovation in ceramic materials, reliability, strong presence in Asian markets.
COTTO (Thailand)
COTTO, based in Thailand, is a prominent manufacturer of stylish and affordable toilets. The brand focuses on providing cost-effective solutions without compromising on quality. COTTO’s products are widely available in Southeast Asia and have a growing presence in global markets.

- Key Features: Affordable designs, durable ceramics, water-efficient models.
- Strengths: Strong regional presence, affordability, and reliable performance.
2. Top Toilet Manufacturers in Europe and North America
In Europe and North America, toilet manufacturers are known for their premium designs, cutting-edge technology, and eco-friendly innovations. Here are three standout brands:
Kohler (USA)
Kohler is a global leader in the bathroom fixtures industry, offering high-quality toilets with advanced technologies such as self-cleaning systems, integrated bidets, and touchless controls. Their toilets are known for their sleek designs and reliability.
- Key Features: Smart toilets, modern design, durability.
- Strengths: Brand reputation, innovation, sustainability.
Villeroy & Boch (Germany)
This German brand is synonymous with luxury and quality. Villeroy & Boch’s toilets are highly regarded for their sophisticated designs and excellent craftsmanship. They cater primarily to the high-end segment of the market, offering both traditional and modern styles.
- Key Features: Luxury designs, high-quality ceramics, water-efficient models.
- Strengths: Premium positioning, German craftsmanship, design innovation.
American Standard (USA)
American Standard is one of the oldest and most trusted brands in the U.S. Their toilets are known for their exceptional water efficiency, ergonomic design, and durability. They offer a range of products from basic to premium, appealing to a wide customer base.
- Key Features: Affordable to premium models, water-saving technologies.
- Strengths: Versatility, market recognition, reliability.
3. Top Toilet Manufacturers in South America
South America is an emerging market for toilet production, with companies that focus on affordability and localized production. Here are five key players:
Deca (Brazil)
As one of the largest sanitary ware manufacturers in South America, Deca produces affordable yet durable toilets. The company has a strong presence in Brazil and neighboring countries, offering a wide range of models.

- Key Features: Affordable designs, durable materials.
- Strengths: Regional dominance, cost-effective solutions.
Incepa (Brazil)
Incepa is another leading Brazilian manufacturer, focusing on high-quality ceramic toilets for the budget-conscious market. They are known for producing long-lasting products with excellent water efficiency.

- Key Features: High-quality ceramics, affordability.
- Strengths: Popular in regional markets, value for money.
Corona (Colombia)
Corona has a long history of producing sanitary products in Colombia. The company emphasizes sustainable practices and offers a wide selection of affordable toilets for the mass market.

- Key Features: Sustainable production, affordable models.
- Strengths: Eco-friendly practices, large distribution network.
Fabrica Nacional de Porcelanas (Colombia)
This Colombian manufacturer specializes in traditional toilet designs, offering solid products at competitive prices. They are a popular choice in local markets, known for their craftsmanship.
- Key Features: Classic toilet designs, affordability.
- Strengths: Strong local presence, reliable performance.
Celite (Argentina)
Celite is a well-known Argentine brand offering cost-effective toilets made from high-quality porcelain. The company caters to both residential and commercial markets, providing durable products at reasonable prices.
- Key Features: High-quality porcelain, affordable solutions.
- Strengths: Long-lasting products, competitive pricing.
4. Top Toilet Manufacturers in the Middle East
The Middle East has seen rapid growth in the construction and renovation sectors, which has boosted the demand for sanitary ware. Here are five key toilet manufacturers:
Roca (UAE)
Roca is a global brand with a significant presence in the Middle East, particularly in the UAE. The brand offers both luxurious and affordable toilet options, with a focus on water-saving technologies.
- Key Features: Water-efficient toilets, stylish designs.
- Strengths: Strong regional presence, eco-friendly features.
Rak Ceramics (UAE)
Rak Ceramics is one of the largest manufacturers of ceramic sanitary ware in the Middle East. Their products are known for their high quality and wide range of designs.
- Key Features: High-quality ceramics, modern designs.
- Strengths: Comprehensive product range, global distribution.
Saudi Ceramics (Saudi Arabia)
Saudi Ceramics produces durable and cost-effective toilets for both residential and commercial markets. Their products are highly regarded for their reliability and performance.

- Key Features: Durability, affordable options.
- Strengths: Strong local market presence, consistent quality.
KAFO (Turkey)
KAFO is a leading Turkish brand that produces toilets known for their sturdy build and innovative features. They cater to both budget-conscious consumers and premium markets.
- Key Features: Affordable to premium products, innovative designs.
- Strengths: Strong manufacturing capabilities, regional influence.
Ideal Standard (Egypt)
Ideal Standard is a leading brand in Egypt and the broader Middle East. Known for their contemporary designs and high water-efficiency standards, their toilets are a favorite in the region’s upscale market.

- Key Features: Luxury designs, water-saving features.
- Strengths: Design excellence, sustainability.
5. Top Toilet Manufacturers in Southeast Asia
Southeast Asia’s strategic location and low labor costs make it a major player in global toilet manufacturing. Below are five notable brands:
COTTO (Thailand)
COTTO is one of the leading manufacturers in Southeast Asia, offering a wide range of stylish and affordable toilets. Their products are known for their durability and aesthetic appeal.
- Key Features: Stylish designs, water-efficient models.
- Strengths: Cost-effective, regional dominance.
Viglacera (Vietnam)
Viglacera is a major Vietnamese brand offering reliable and cost-effective toilets. Their products are widely used across Asia and have a growing international presence.

- Key Features: Affordable pricing, solid construction.
- Strengths: Competitive pricing, solid manufacturing standards.
HCG (Taiwan)
HCG produces high-quality toilets at reasonable prices. The brand is known for its durability and reliable performance, making it a popular choice for both residential and commercial markets.
- Key Features: High-quality ceramics, reliable performance.
- Strengths: Affordability, regional popularity.
American Standard (Philippines)
American Standard has a strong presence in Southeast Asia, particularly in the Philippines. Their toilets combine quality, affordability, and modern design.
- Key Features: Modern design, water-saving features.
- Strengths: Brand recognition, durability.
Kohler (Indonesia)
Kohler’s Indonesia facility produces high-quality toilets designed for both premium and mid-range markets. Known for their eco-friendly features, Kohler offers a wide selection of models for every need.
- Key Features: Eco-friendly, modern designs.
- Strengths: Sustainability, brand recognition.
6. Comparative Analysis of Global Toilet Manufacturers
The table below summarizes the strengths of toilet manufacturers across different regions, focusing on key factors such as raw materials, labor costs, price competitiveness, and market potential.
Region | Raw Material Sourcing | Labor Costs | Price Competitiveness | Market Potential | Key Strengths |
---|---|---|---|---|---|
Asia | Abundant and diverse | Low | High | Expanding globally | Innovation, affordability |
Europe/North America | High-quality ceramics | High | Premium | Established, luxury markets | Craftsmanship, design excellence |
South America | Limited | Medium | Affordable | Regional growth | Cost-effectiveness, sustainability |
Middle East | Imported or limited | Medium | Competitive | High construction demand | Regional adaptation, innovation |
Southeast Asia | Abundant | Low | Very High | High export potential | Low labor costs, strong regional presence |
Conclusion: Which Company Makes the Best Toilet?
The answer to this question largely depends on your specific procurement needs. For high-end, technologically advanced toilets, TOTO and Kohler are ideal choices. If you’re looking for more affordable options that still offer reliable performance, COTTO, Deca, and Incepa stand out as excellent choices. For premium, luxury designs, Villeroy & Boch and Rak Ceramics are top contenders.

Ultimately, the best toilet manufacturer for your business will depend on your region, budget, and the specific needs of your customers. With Danube, you can access a wide variety of products with ODM and OEM customization options, whether you need large-scale orders or smaller batch purchases for retail or e-commerce.